What if we all knew our worth, before the world told us otherwise?

Every Child Deserves to Know Their Own Worth. The most important journey a child will ever take is discovering who they are. Department of Butterflies creates stories that help children explore their unique gifts, believe in their own possibilities, and develop a deeper sense of self-love, empathy, and connection.

More Than Children's Books

The lessons that shape our lives begin early and influence how we move through the world.

Confidence.
Kindness.
Empathy.
Resilience.
Belonging.

Through storytelling and art, Department of Butterflies helps children develop these qualities while creating meaningful moments of connection between children and the adults who love them.

Because when children learn to trust themselves, embrace their uniqueness, and lead with kindness, they build a foundation of confidence that lasts a lifetime.

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Three Books. Three Essential Questions.

Every book in The Exploring Me Series explores a foundational question that children—and adults—carry throughout their lives.

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What I See

Who am I?

A celebration of individuality, self-awareness, and the unique qualities that make every child special.

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I Could Be

Who might I become?

An invitation to dream boldly, embrace curiosity, and discover the endless possibilities waiting inside every child.

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Love Is Me

What does it mean to love myself and others?

A heartfelt meditation of self-love, kindness, empathy, and connection to all things.

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Choose Your Adventure

Whether your child loves to read, create, or explore through art, The Exploring Me Series is available in multiple formats designed to inspire imagination, confidence, and connection.

Meet the Creator

Department of Butterflies was created by author and illustrator Apple P. Via.

Inspired by a lifelong fascination with identity, imagination, belonging, and human connection, Apple created The Exploring Me Series to help children develop the confidence, self-awareness, and empathy that many adults spend years rediscovering.

Through storytelling and art, her mission is to help children see themselves clearly, embrace their unique gifts, and grow into compassionate, confident human beings.

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“I bought these books for my daughter, and now she says ‘I am smart, I am kind, I am me!’ before bedtime every night.”

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